[DATA UNIVERSITY]: HOW TO FIGURE OUT IF YOUR ECOMMERCE BUSINESS IS GROWING
Business owners, managers, execs, and leaders all love talking about growth.
Is my e-commerce business growing? How can I make my e-commerce business grow faster? Is this year's growth better than last year's growth? The questions are endless.
When folks start talking about growth, one of the most important things to ask is, "What are you comparing it to?" The most common comparisons are day over day (D/D), week over week (W/W), month over month (M/M), and year over year (Y/Y). The period you choose to compare your growth is absolutely critical because choosing the wrong period to compare can give you an artificially inflated or deflated picture of your business' performance--so it might look like you're growing like gangbusters when you're actually not; or like things are gloomy in the growth department, when in fact they're not so bad.
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