Instant Insights: Increasing Conversions Part II

In our last post on conversions rates, we discussed what tools to use to track traffic sources and how to evaluate the traffic quality – now that you know how to do those things, it’s time to start increasing your conversions.

After you’ve identified where your quality traffic is coming from and you brainstorm ways to drive more of it to your site, you can begin to attack the different conversion rate goals you may have.

1. Remember that this ratio is the number of desired actions divided by the amount of visitors to your site over a certain period of time. 
2. Many e-commerce stores have sales as the conversion goal for their traffic (obviously!), but there are also other actions that are extremely important in understanding the whole picture of your business. These include e-mail signups, resume drops, support inquiries, clicks to affiliate links, etc. 
3. Consider which goals you want to focus on and identify the conversion rate for each of them. You can then tailor your website experience around your objectives. 
4. For example, if you want to increase sales, make sure your top-selling products are easily accessible, adding products to the shopping cart is a breeze, calls to action are highly visible, and put prospective customers at ease by displaying payment/security guarantees. Want to increase affiliate links? Make sure the links are relevant to your content and fit within the framework of your site.

There are many ways you can increase your conversion rate and tools that can track your efforts. When you sign up with SumAll, you can connect your Google Analytics account, all the social media accounts you use for your business, as well as any e-commerce sites you use to sell your goods. By seeing the interaction between all these disparate data sources, you see your entire business picture. You’ll understand if your Twitter contest drove traffic to your website thus increasing your sales. Try SumAll free.