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Monday
May132013

F-commerce: When E-commerce and Facebook Collide

Have you ever wanted to take your e-commerce store and make it social? If so, then you’ll be happy to know that you can give your Facebook fans and visitors a shopping experience on Facebook itself. The following are ways you can integrate an e-commerce store on your Facebook page.

Shopify Facebook Integrations

If you are using Shopify, you have your choice of different apps to integrate your Shopify store on your Facebook page.

  • Beetailer – This application allows you to put your store in Facebook so users can discover, comment, share, and purchase them. Pricing ranges from free to $300 per month depending on your store’s size and features needed.

  • Fliptabify – This application is the easiest way to set up a Facebook Store on your fan page and drive traffic to your Shopify store. It blends into the Facebook interface so fans don’t feel confused by the new design. Pricing ranges from free to $11.99 per month.

  • Facebook Store  This application allows you to launch a Facebook Store with your Shopify inventory in minutes. Fans can browse and share your products within Facebook & click-through to purchase in your e-commerce store. Pricing is $19 per month.

  • StoreYa – This application allows you to do a one-click import of your Shopify store onto your Facebook page with no design or coding skills required. Pricing ranges from free to $79.99 per month.

  • Storefront Social  This application allows to you to import your Shopify store products and create an exclusive store for loyal Facebook fans. Pricing ranges from $19 to $39 per month.

You can also find more Facebook Integrations in Shopify’s resources section to help further enhance your Shopify store for Facebook.

SocialShop for BigCommerce

If you use BigCommerce for your shopping platform, then you can use their free SocialShop app to sell your products on Facebook. Your Facebook fans can easily browse, buy, and share products without leaving Facebook. They can also manage their order history, redeem gift certificates, and write product reviews.

SocialStore for eBay

If you sell your products on eBay, then you should try SocialStore. This application allows you to create an amazing Facebook store displaying all of your eBay items, at the click of a button. Pricing is $3.99 per month.

ShopTab for Amazon Webstore

If you sell products through an Amazon store, then you can use ShopTab to generate more revenue through Facebook. You can integrate your Amazon store into your Facebook page in three steps. Fans can share your products with their friends. Pricing ranges from $10 to $30 per month.

More Facebook Commerce Apps

If you don’t have a store on any of the above mentioned platforms, you don’t have to worry. You can still sell items on Facebook! Many other commerce platforms have their own Facebook integrations and apps – just check with your provider to learn how to set them up. You can also use apps like Show & Sell from North Social  that allow you to create a Facebook storefront with products linking back to your website. Pricing for access to North Social’s full application suite starts at approximately $60 per month based on your number of fans.

Connecting Facebook Insights to Your E-commerce Revenue

Want to know how an increase in Facebook fans and engagement leads to sales for your e-commerce store? Find out by creating a free SumAll account and connecting your Facebook page along with your Shopify, BigCommerce, eBay, or Amazon account.

Have you created a store on your Facebook page? Did you see an increase in Facebook-related sales? Please share in the comments!

Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. You can follow her on Twitter and Google+.

 

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