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Tuesday
Jul092013

Have 200 Facebook Pages? No Problem.

One of the main draws of using SumAll is the ability to add multiple accounts of the same data type in one place. Say you work for a online flower shop, Raging Daisies, and want to track all your social media efforts in promoting the company. To start, let's walk through how you can connect multiple Facebook Pages.

1. Click Connect Platforms in your library.

2. Select the Facebook logo from the Platforms Page and press the Connect Facebook button.

3. Select the Facebook Page you want to use and save.

4. After connecting the first Page, choose Connect Another Facebook. Rinse and repeat.

5. Put it all together

Once you've connected all your client's profiles, you can start managing all that Facebook data within SumAll to derive key insights. Make better decisions and keep your client happy in the process. 

For starters, compare your Advocacy Activity against each other to see which of your Pages is getting more love and, in turn, further brand reach. If you ran a promotion, see how it did in relation to your other Facebook properties. Was it more well-received by fans in the US than UK? Try out different strategies for different audiences and optimize how you market online. 

You can connect more than one account for every available platform in SumAll, including Google Analytics. It's the best way to identify what's driving traffic to your website and what isn't, spot trends and resolve problems quickly, and lower your overall management time.

After you've mastered comparing data against a single platform type, take the advanced course when you connect multiple Facebook Pages as well as multiple Google Analytics profiles. See how your social media efforts drives traffic to your website and how your different profiles interact with each other at a macro level.   

Test out connecting multiple platforms now and let us know what interesting things you uncover in the comments down below.

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