The surge in popularity of social media has made it almost a formality for every business to have at least one account (the most popular being Twitter and Facebook but with Instagram and now Tumblr not too far behind). Paradoxically, not much time is spent thinking about the ROI of participating in social media
Whew, things are moving quick. If you haven’t seen our latest platform additions, check them out now and start connecting.
Google+ Communities are the newest addition to social media groups. While LinkedIn groups are best known for professional networking, Google+ communities have one major advantage for business over both LinkedIn and Facebook. In this post, we’re going to look at how businesses can use Google+ to build visibility.
Nineteen social media pitfalls to avoid, using Tumblr as an effective marketing campaign, and more in this week's roundup:
Our daily and weekly e-mails provide you with a comprehensive overview of your performance on everything from your total new Twitter followers to your increase in revenue. So shouldn’t the rest of your team be as knowledgeable as you are?
With the new auto-forward feature, you can now have your e-mail reports sent automatically to anyone you choose. Go to Settings in your SumAll account and just add the e-mail addresses you’d like the reports to be sent to.
And with the release of SumAll on-the-go, you can view the e-mails straight from your phone without any pinching and prodding to get the size right.
Share the important stats with your team now.
Before the arrival of social media, marketing campaigns used to have a well-defined timeline, with a beginning, middle and end. The first step traditionally would be to identify the audience and create a message, with content for in-store, print, website, and possibly trade show outlets. The next step was to place the content as planned, and then sit back and wait. Finally, the last piece of the story would be to evaluate the effects of the campaign by analyzing the change (hopefully an increase) in leads or customers.
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