Why All Your Google Analytics Profiles Should Be Connected

While Google Analytics is great for drilling deep down into the depths of your website data, it’s not so awesome for comparing segments of data across multiple website profiles. The most interesting insights emerge when you compare different sources of data together, that’s why SumAll allows you to connect multiple Google Analytics accounts and profiles in one place.

You’ve already learned how to connect more than one Facebook account (here’s a refresher), now see how to do the same with Google Analytics.

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Connect All Your E-commerce Stores to Get the Whole Story

If you run an e-commerce store, chances are you’re using multiple shopping cart platforms to sell your goods. 

So whether you have a Shopify, Bigcommerce, eBay, or Amazon account (or multiple stores on the same platform), connect them all for a quick, comprehensive view of all your stores' stats. Sales, units sold, and top selling products, are all metrics included when you connect your store to SumAll.

Skip the long reports and start connecting the dots for a faster view of your business. 

How to Use Facebook Advertising

If you want to get more exposure for your business, build your fan base, or increase engagement, then Facebook Advertising can help. Here are some ways you can use Facebook Advertising to grow your business.

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Weekly Must Reads

How a London airport uses analytics to decrease delays, Facebook finally let’s you embed posts and more in this week’s roundup.

1) London Heathrow Tracks Travelers in Airport to Decrease Delays (Mashable)

2) E-mail Marketing Dos and Don’ts for E-commerce Merchants (Practical Ecommerce)

3) 10 Ways to Write Content That Ranks High on Google (Entrepreneur)

4) Foursquare’s Tips Growing Faster Than Yelp’s Reviews (Fast Company)

5) Facebook Finally Introduces Embedded Posts: What You Need to Know (Hubspot)

Today’s Quick Tip

Have you tried the Smart Guides feature yet? If not, it’s time to get familiar with it (and even if you have, it doesn’t hurt to get reacquainted).

Smart Guides is an automated insight feature that tells you how much visits to your website are worth, the extent to which your community is engaging with you via social media, or you can create your own insight that’s catered specifically to what you need to know. 

Read our definitive Smart Guides walkthrough for an in depth look at the other insights you can derive from this feature – or just jump right into it now. 

The Personal Side of Data

One surefire rule of technology culture: if a trend can draw page views, it will be hyped. Few recent technology innovations have been hyped as hyperbolically as big data. And for good reason. From the ubiquitous mobile device in our pocket, to the Fitbit on our wrist, it’s easy to get excited about the potential of logging every waking – and sleeping – moment. 

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