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Tuesday
Aug132013

More Twitter Data: How Far Do Your Tweets Go?

Twitter has long been a favorite platform to connect to for all SumAll users since we first integrated with them almost a year ago. So we’re excited to announce that we’ve revisited our Twitter integration and upgraded it with more features and more functions.

Take a look at how you can use these new functionalities to learn more about the effectiveness of your tweeting.

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Tuesday
Aug132013

32 and Counting. Say Hello to Google+. 

With the introduction of Google+, SumAll now provides the most comprehensive social media analytics anywhere.

To celebrate our 32nd integration, take a look at our run-through of the capabilities of our newest platform.

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Monday
Aug122013

Businesses Using Foursquare Right

If you have a restaurant, retail store, or any other local business where you want to encourage customers to come in, then Foursquare is the social network for you. Foursquare allows you to create a profile for your business that your customers can check in to from their mobile. That check in can be shared with their Foursquare friends as well as their Twitter and Facebook connections, leading to more exposure for your business. In this post, we’re going to look at some local businesses and what they are doing right on Foursquare.

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Friday
Aug092013

Weekly Must Reads

How to build a strong culture within your startup, the Facebook video ads boom, and more in this week's roundup:

1) Startup Founders Reveal 5 Ways to Build a Strong Culture (Amex Open Forum)
2) Analyst Prediction: Facebook Video Ads Will Generate $1 Billion in 2014 (Mashable)
3) 10 A/B Testing Tools for Small Businesses (Practical Ecommerce)
4) Mixbit, the New App from YouTube’s Founders, Aims to Turn Everyone into a Filmmaker (Fast Company)
5) 9 Critical Components for Optimized Marketing Emails (Hubspot)
Thursday
Aug082013

Proxima Nova – The New Helvetica 

How To Keep Your Brand’s Identity

Type is a brand manifestation and yet remains one of the least understood components of branding. Designers know, however, that the right typeface has always been a core element of a brand’s identity; just like all other design components such as color, imagery and tonality, every letter is a reflection of a brand.

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Wednesday
Aug072013

Your Social Media Elevator Pitch

You’ve heard of the “elevator pitch” concept: It’s a catchy term for the fluent summary of your product, service or company that you can deliver in 30 seconds or a minute – the amount of time you would have to talk to someone if you were riding an elevator together.

The digital equivalent to that quick presentation is your social media bio page or a single landing page. Here are some tips for honing down your words to one pithy, attention-getting pitch:

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