Here is this week's roundup of some of our favorite marketing, e-commerce, and analytics related articles:
There is a huge selection of online marketing tools available to business owners today. The question is, which tools are necessary and fit a small business sized budget? In this post, we’re going to look at some of the most popular and least expensive tools to help with your search and social media marketing.
Business owners, managers, execs, and leaders love talking about growth. When folks start talking about growth, one of the most important things to ask is, "What are you comparing it to?" The most common comparisons are day over day (D/D), week over week (W/W), month over month (M/M), and year over year (Y/Y). The period you choose to compare it to is absolutely critical because choosing the wrong period to compare can give you an artificially inflated or deflated picture of your business's performance. We've developed a guide for choosing the optimal comparison period.
Regardless of whether you have social media profiles and pages, your customers are probably talking about you on networks like Twitter and Facebook. If that doesn’t make your head spin, then the fact that they are talking about your business 24/7 – and not just during business hours – might. This makes social media a full time, around the clock job. It’s not just something you can set and forget.
Landing pages come in all shapes and sizes. Their goal is to focus websites visitors on one call to action. In this post, we’re going to look at different types of landing pages you can create and how to make them successful.
Five stories you might've missed this week that we highly recommend:
Post a Comment