Guest blogging is a great way to market your business to a new audience using content. It allows you to demonstrate your knowledge in your niche or industry while gaining exposure, fans, and even new customers. Here is what you need to know about guest blogging for your business.
In our last instant insights post, we discussed the value of comparing different types of data to draw new, insightful conclusions that were hidden behind stagnant points of data before. Now that you’re expertly comparing data, you can get into the grit of customer behavior and ways to increase revenue and retention.
Having a steadily growing e-mail list is the most critical way to communicate with your fans, customers, and partners. This can be vital if you lose a major source of referral traffic. What's more, we recently studied the open rate patterns of hundreds of e-mail marketing campaigns and uncovered information previously unheard of. Here are our findings along with reasons why your e-mail list is your most valuable marketing asset.
For many brands, the idea of “social marketing” seems quite straight-forward. Populate all of the regular channels with a branded page or account (Twitter, Facebook, YouTube, etc.), and then periodically add content to those pages or accounts. If it’s Facebook, perhaps a blog post or a shared link every day or so. If it’s Twitter, perhaps a certain number of tweets per day about the brand’s subject area. This is the “if you post it, they will come” philosophy that many social media marketing plans follow, but this approach is generally unsuccessful. Here’s why:
Here's our roundup of some of our favorite marketing, e-commerce, and analytics related articles from the past week:
Following the pattern of providing marketers with the full suite of services they use daily, we recently added YouTube to our fleet of social integrations. To go along with Facebook, Twitter, and Instagram, you can now connect your YouTube channel with SumAll and spot correlations between activity on your YouTube account and see how that drives sales and revenue growth. By comparing user engagement against sales, revenue and other business metrics, marketers can look for patterns and uncover insights to better optimize their social media strategy and marketing investment to drive maximum business results.
People are realizing the value of comparing your YouTube data with the rest of your social media services with Wired publishing a post recently on how to get the most out of YouTube and ways to leverage the social media giant to grow your business. And if you're new to YouTube marketing, check out this article on Inc. on the dos and don'ts of using the popular video sharing service to get started.
Connect your YouTube channel with SumAll today.
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