New Integrations and Birthday Celebrations

About two weeks ago SumAll turned two. Two years ago our team was made up of five people, our product had just one platform integration, and our fishtank was woefully lifeless. But what we did have was a vision for where we wanted to be and the drive to get there. Now, with over 30 employees and 24 platforms offered and counting, our size has grown but our values and mission remain the same: making data beautiful, accessible, and available to everyone. 

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How to Use Incentives to Encourage Check-Ins on Facebook and Other Networks

Do you know what Foursquare, Facebook, Yelp, and some other social networks have in common? Users can use them to locate local businesses and check-in to them. By checking in, they tell their friends where they’ve been while increasing the count of people who have publicly logged a visit to your business. While you can’t encourage people to write reviews for your local business on these sites with incentives, you can encourage them to check-in for incentives. Here are the types of check-ins that these networks allow and the ways you can incentivise people to use them.

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What People are Saying about SumAll

Here's our collection of stories around the web about what we've been up to: 

1) Visualizing Marketing Success On Instagram Takes Imagination

2) SumAll Links Social Media Activity with Sales Trends

3) Can Big Data Cure Your Churn Rate?

4) SumAll Shows Businesses How to Save on Social Media

Why External Links, mozRank, and Domain Authority Matter for Your Business

This week, SumAll announced its latest integration – SEOmoz.  As one of the leading search engine optimization tool providers, SEOmoz joins the ever-growing list of platforms on SumAll that businesses can tap into to see a complete view of their online marketing and business analytics. Basically what this means for our users is they can expect to get great insights into how their business’s website is doing in regards to external links and overall authority in search.

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Instant Insights: Deseasonalizing Your Data

When we last talked about seasonality, we discussed how important it is to take the time of year into account. If you sell primarily Winter coats, obviously you'll see a significant uptick in your sales during the cold weather months. But what if you want a more holistic view of your sales pattern over long periods without the abnormalities of seasonality? 

Seasonal adjustment is the process of removing seasonality from a time series to present a better picture of what actually happened. There are a number of different ways to do this, most of which involve fairly complex statistical analyses (take a look at this video for a primer). The resulting data is said to be deseasonalized.

Although weekly cycles and moving holidays are not seasonal, robust seasonal adjustment methods compensate for these factors as well. By seasonally adjusting a time series, it's possible to look at any period within it and understand how it performed relative to the expected performance for that period. 

F-commerce: When E-commerce and Facebook Collide

Have you ever wanted to take your e-commerce store and make it social? If so, then you’ll be happy to know that you can give your Facebook fans and visitors a shopping experience on Facebook itself. The following are ways you can integrate an e-commerce store on your Facebook page.

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