Weekly Must Reads

Here's our roundup of some of our favorite marketing, e-commerce, and analytics related articles from the past week: 

1) Searcher Intent Markers: A New Way To Look At SEO? (Search Engine Journal)

2) Should Your Business Have a Podcast? (Entrepreneur)

3) Facebook Slices, Dices Consumers to Refine Ad Targeting (Ecommerce Times) 

4) 7 Key Design Tips (And Free Some Free Templates) for High-Converting Landing Pages (Hubspot)

5) How to Start Selling on the Amazon Marketplace (Practical Ecommerce)

YouTube Marketing: What Works and What Doesn't

At SumAll, we're constantly working to provide everyone with data that can be used to make smart, informed decisions. Our latest analysis of data, in case you missed it, was culled from 30,000 businesses to determine best practices for utilizing YouTube as a marketing tool. SumAll CEO, Dane Atkinson, shared these insights and more with Inc., which you can read more about here. 

5 Metrics Every Business Should Track

Measuring your business’s financial performance can sometimes seem as complex as measuring the rate at which a black hole rotates (unless you're an astrophysicist, in which case we apologize). Such measurement, however, is necessary given that the need to prove the value of marketing and social media has never been greater.

Our advice? Keep things as simple and easy to interpret as possible. To get you started, here are five metrics we often recommend businesses of all sizes to track.

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The Importance of Repeat Customers

We all do a million things to try and grow our business, but have you ever stopped to think about the true value of some of your best customers? As marketers, we often focus most of our attention on new customers and their acquisition costs while overlooking the needs and value of returning customers, the very people who will help us really build profits. 

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5 Simple Steps to Cultivating a Relevant Instagram Community

Besides figuring out what kinds of photos their business should take, many struggle with how to build a relevant Instagram following that ultimately provides value. In this post, we’re going to look at five ways you can increase your Instagram followers to build a targeted community for your business.

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Weekly Must Reads

Being enthusiasts of all things marketing, e-commerce, and analytics related, we're always on the lookout for news and updates. Here's a roundup of some of our favorite articles from the past week: 

The Math Behind Marketing ROI & Other Common Marketing Metrics (HubSpot)

15 Stats About Online Video Brands Need Need to Know Now (Digiday)

Twitter Relaunches Twitter For Business, Offers Companies Tips For Success (Mashable)

The Consumer Barometer: What It Does And How It Can Help Your Business (Occam's Razor by Avinash Kaushik) 

6 Uses of Big Data for Online Retailers (Practical Ecommerce)