Quick Insights: Seasonality

At SumAll, we not only care about creating a tool that allows users to see and interact with their business data, we also strive to provide informative and useful information that our customers can derive knowledge from and immediately apply to their own businesses. These bits of information can be in the form of an infographic about discounts or blog posts on how to market on Facebook effectively, with the expressed purpose of utilizing our vast reservoirs of data and compiling it into a digestible insight.

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How to Make the Most of YouTube

One area of online and content marketing that not a lot of businesses have tapped into yet is video marketing. Many think that in order to have a presence on YouTube, you have to invest in expensive video making. While you do need to create quality content, you don’t have to spend a fortune to get in front of YouTube’s massive audience. The following are ways that any business can make the most of YouTube.

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5 Facebook Marketing Tips You Can’t Afford to Overlook

Everyone at this point has read about implementing the official Facebook like button or box to turn website visitors into likes, writing engaging status updates, using Facebook advertising, and reviewing insights to get more out of Facebook for business. But there are even more things you could be doing that doesn’t get as much publicity. Here are five tips to boost your Facebook marketing experience.

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Organization Design for Startups

Creating a company with no bosses doesn't happen overnight. Having a flat heirarchy in which every employee has equal say in company wide decisions with no upper management positions can be a tricky thing to grapple with. But if you can get it to work, the amount of effort it takes is worth it. People become more passionate about what they do and are more invested in the outcome of the business because they feel more connected to it.

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For Small Businesses Looking to Leverage Big Data

Being that we're in the analytics business, we go through massive amounts of data points each day here at SumAll to draw intelligent conclusions about the way data is used. To help their audience understand the value of big data and find out ways in which small businesses can leverage it to their advantage, the editors at Digital Marketing Remix asked us to write a guest post on their blog. Since using data to make smarter business decisions is something very close to our hearts, our President, Catherine Gluckstein, wrote 5 tips every small business owner should know regarding data.

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Why You Should Compare Multiple Google Analytics Accounts

As a marketing consultant or agency, there’s a good chance that you work with several clients in related industries. While Google Analytics gives you lots of options to compare different segments of data within a website profile, it does not allow you to compare segments of data across multiple website profiles. If you’d like to do this, you’re in luck – SumAll allows you to connect multiple Google Analytics accounts and profiles in one place. Here’s what this approach can help you achieve.

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