New Feature: Benchmarks

Have you tried out our new benchmarks feature yet? If not, what are you waiting for?!

Benchmarks provide you with information on how other stores like yours are doing. Industry averages on order value, order size, and discount as percent of sales can all be selected and implemented right onto your graph. Compare how your store is doing against other similar small businesses and learn about trends that are occurring industry wide. 

Extrapolate your data and empower your business! 

Freaker Party!

What do you get when you combine grilled cheeses, a box truck, and drink koozies? Well, besides a good time, you have the recipe for one of the most intriguing business ventures in recent memory. Freaker USA is the brainchild of Zach Crain, an extremely friendly and enthusiastic young guy whose goal is to reinvent the drink koozie. 

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Data for the Mom and Pops

Mashable has a good piece up right now on ecommerce trends to watch out for and referenced us! Great to see all the love SumAll is getting and it's awesome more people are recognizing how important a tool we are in helping small businesses compete with the big guys. 

Online Customers Hit The Beach And Switch Things Up In Summer

We've been doing some digging around here at SumAll HQ, and we've uncovered some really interesting data about how online customers behave when the summer months roll around. Our biggest takeaway: they act differently!

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Boosting Your Average Order Value

Sure sales are important, but so is the value of each sale.

Over on the Kissmetrics blog they do a deep dive into some techniques for ensuring that you're doing everything you can to bump up your average order value.

Check out some of their ideas here!

SEO For Online Store Owners

With SEO rules constantly changing it's hard to keep up with what works and what doesn't these days. 

But here's a great round-up of some super creative link building ideas specifically targeted toward e-commerce business owners that SEOmoz put together. 

There's some good stuff in there such as getting creative with your category pages, using Pinterest and using teaser promos.