Weekly Must Reads

How one comedian uses analytics to perfect his craft, the rising tide of social media over search engines, and more in this week's roundup:

1) Choosing the Right Social Media Platform for Your Brand (Business Insider)

2) How Aziz Ansari Tests Jokes With Analytics (Fast Company) 

3) Harness the Power of Data to Elevate Your Content (Hubspot)

4) How to Solicit the Customer Feedback Your Startup Needs (Mashable)

5) Social Media May Soon Drive More Traffic to Your Website Than Search Engines (Entrepreneur)

5 Things Your Small Business Should Know about Sales Tax

Managing sales tax for your small business can be a huge pain, but TaxJar can help alleviate that burden. The company’s founders have taken the time to understand the nuances of sales tax so you don’t have to. Here are five of their top tips to aid your navigation of state sales tax laws.

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Leveraging Data for Dollars

The mantra of ‘the customer is always right’ was pioneered by department store owners like Marshall Field (founder of a successful Chicago based department store chain in the late 1800s later acquired by Macy’s). This was in a time when ‘caveat emptor’ aka ‘buyer beware’ was the societal standard for doing business.

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How to Build an E-mail List

One of the most converting ways to market to your target audience is through e-mail marketing. By creating an e-mail list, you can bypass search engine algorithms, social media newsfeed filters, and other things that can prevent your message from being seen by your audience. Instead, you’ll get a direct line to their inbox! If you’re ready to build an e-mail list, or simply increase the one you’ve got, here are some good strategies.

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Weekly Must Reads

Here is this week's roundup of some of our favorite marketing, e-commerce, and analytics related articles: 

1) How Much is a Tweet Really Worth? (Forbes)

2) 9 Insider Tips for Native Advertising That Actually Works (Hubspot)

3) Facebook Introduces 15-Second Video on Instagram with 13 New Filters and "Cinema" Effects (Fast Company)  

4) Twitter Said to be Preparing Location-Based Ads for Clicks and Bricks (TechCrunch)

5) 3 Steps to Creating Your Branding Message (Entrepreneur)

5 Tips to Make Your Shipping Process Work in Your Favor

When you're starting your own business, how you ship out your products is probably one of the last things you think about. You've got a website to build, a marketing plan to create—not to mention either obtaining or making your products.

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