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Monday
Jun102013

Pay Equity and Presidential Meetings

Fifty years ago today, President Kennedy signed the Equal Pay Act into law with hopes of closing the chasm in earnings between men and women. At that time, women earned 59 cents for every dollar men earned – today that gulf has slightly been shored up with women now making 77 cents for every dollar. But there's obviously

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Friday
Jun072013

Weekly Must Reads

Here is this week's roundup of some of our favorite marketing, e-commerce, and analytics related articles: 

1) Data Science and Why Dogs Rule the Internet (Mashable)
2) Why You Should Publish Content for Entertainment Value Alone (Hubspot)
3) Researchers Explain How Brands Make You Fall in Love (Fast Company)  
4) Google’s New Content Experiments API Turns Google Analytics Into A Full-Blown A/B Testing Platform (TechCrunch)
5) 9 Tips to Power Up Your Social Media (Entrepreneur)

 

Thursday
Jun062013

7 Shortcuts for Building an E-Commerce Startup to $1M in 12 Months

If you had 18 months to make a million dollars, what would you do?

One entrepreneur, Justin Winter, is deciding to sell candles with a twist. And he’s projected to hit that milestone of making those millions.

Justin Winter is one of our hottest experts in e-commerce marketing on Clarity. Why?

  • Winter built a $12M run rate in 18 months for his startup
  • He is the co-founder and CEO of Diamond Candles, a bootstrapped, vertically integrated online home fragrance brand
  • Diamond Candles has been recognized as an Internet E-Retailers 2013 “Hot 100” e-commerce sites alongside Warby Parker, Bonobos and Sneakpeeq

This isn’t any of that wishy-washy BS. Winter shows you 7 crucial shortcuts for building an e-commerce site that made $1M in revenue in a cool 12 months. Without further ado, let’s look at Justin’s secrets for building a million dollar e-commerce startup.

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Thursday
Jun062013

Why Differentiating Your Customers is Important

Typically, all individuals who pay you are considered customers, as are those on free plans of indefinite durations, but those on limited duration plans (trial plans) are not. Similarly, individuals who obtain goods or services but generate no revenue due to the application of discounts, coupons, or special offers are frequently also considered customers.

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Wednesday
Jun052013

Big Data and the Rapidly Changing Mobile Ecosystem

CIBC, a Canadian bank, is projecting how big data is about to make a big impact on the mobile scene. In short, they're predicting that information-generation growth will increase 50 times over the next decade. Separately, market research firm IDC has forecasted a 44-fold increase in data volumes between 2009 and 2020 – estimated to largely be spurred on by mobile.

SumAll's relationship with big data is no secret. We're constantly harnessing the power of data and turning it into something that is easy to interpret and, most importantly, something that will guide users to become a better marketer, entrepreneur, webstore manager – any aspect of your livelihood. Currently, mobile is one area we're focusing on to make your data even more accessible. Do you think mobile is the future of big data? Respond in the comments below.   

Monday
Jun032013

3 Steps to Make Your E-mail Design Responsive

E-mail newsletters are often an afterthought for websites. However, they can be a critical link in the relationship between you as a site owner and your customer.

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