Google+ is a well known network for marketers, technology lovers, and photographers. But small businesses outside of these sectors may not know much about it or how it can help their business.
Why should you integrate Google+ into both your social media and search strategy?
E-mail has long held the perception of being a stodgy marketing channel – but lately, it's been experiencing a renaissance of sorts. Researchers estimate that United States firms alone spent $1.5 billion on e-mail marketing last year, which is expected to grow to $2.5 billion by 2016. That’s a lot of money to be invested, to say the least!
Small businesses account for a staggering 99.7% of all employers in the U.S. For the past decade, they've created 65% of all new jobs and have employed over half of all private sector workers. In honor of National Small Business Week, we've curated a must-not-miss list of things to check out this week.
Paradoxically, not much time is spent thinking about the ROI of tweeting even though it's become such a large portion of most businesses marketing strategies. After doing extensive research on the affect of tweeting on revenue, we found that there is in fact a correlation between tweets made and dollars earned – and while it won’t make people chirp – it does prove how powerful Twitter is when it comes to engaging with your audience and getting your brand more noticed.
Bringing together different sources of data to build quality links is a good way to make your business website thrive. We often find our SumAll customers connecting their data to enable customer discovery of their sites, which, as a result, means discovery of their products and/or services too.
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