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Thursday
Feb072013

Data-Driven Creative: Know Your Customers, Create Accordingly

Before the days of online selling, there was the Mom-and-Pop corner store. If you were a smart proprietor, you knew your customers, their buying habits, their likes, their dislikes, etc. Based on that knowledge, you knew what products to introduce to your customers, how to entice them to buy, how to close the sale and even how to fulfill their needs in the future with a possible up-sell in it for you.

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Friday
Feb012013

Why We’re Transparent

We've recently received a ton of press, ranging from the Wall Street Journal to a live segment on Fox News that you can watch above, on the fact that any employee can access any other employee's financial compensation. We've also been met with a wide array of feedback regarding this decision so we wanted to offer more thoughts on our reasoning.  

SumAll was founded on the basis of doing things differently. We were brand new company in a completely new and emerging field with the entire foundation of our business being data transparency. If our business was in data transparency, we decided our culture needed to be a reflection of this. That's why we decided to have an open cap table that anyone can view, why any company wide decision is left up to a vote, and why we have a flat heirarchy. If we were going to be serious about our dedication to making data available to everyone, then this idea of transparency needed to be mirrored throughout our company. Almost two years later and our values and ideals are still as strong as they were.   

Wednesday
Jan302013

Keeping Up With Data 

SumAll at the NYDBM from Matt Turck on Vimeo.

Our CEO Dane Atkinson recently gave a presentation at Bloomberg's NYC Data Business Meetup on the state of big data. His talk opened up a fascinating discussion on the evolution and inscrutability of data. Before computers, all data was hand tracked and easily traced to a single point. Now, data is a living thing that constantly moves and changes. The unfortunate part is that our brain can only handle so much information so we need tools to help interpret, connect, and interact with our data; this is the void SumAll fills. Watch the video to see Dane's entire talk.

Monday
Jan282013

SumAll Webinar: Get the Most from Your Account

So you signed up for a SumAll account, now what?

Join us on February 5 to find out:

  • Who we are and what problem we solve
  • What Connected Data is and the value of bringing your data together
  • Learn more about the different features of our tool
  • Sign up for our free webinar here.

    Monday
    Jan282013

    How to Have Your Remote Team Working Smoothly

    This is reposted from joaquinroca.com with permission from Joaquin Roca.

    This is a first for me. I received a request for a blog post. This question came in from Matt Weber, founder of Conjure: “I'd love to see your thoughts on pulling together a virtual company.” Well, Matt, here are eight thoughts:

    1) Communicate, communicate, communicate: This is the hardest thing for virtual teams. Make sure you are over communicating. And this means from both directions (those who are virtual as well as those who are in the office). Create opportunities for all-hands meetings, make time to catch up one-to-one, make steady use of your chat client, debrief over email, text message, phone chat, use all the tools at your disposal. Communication is key.

    Click to read more ...

    Thursday
    Jan242013

    SumAll in Shopify’s Year-End List

    Our friends at Shopify recently released a list of the top 10 most popular apps of 2012 and named SumAll as one of them! Shopify was one of our earliest partnerships and still one of our favorites. We're excited for what's to come in 2013 and looking forward to our continued relationship.

    If you have a Shopify account, go here to install SumAll to see all your important business data. You'll see information such as sales, units sold, and shipping costs on our chart along with all your social and traffic data.

    SumAll is free while in beta.  

    Empower your business with SumAll Learn more